ONCE UPON A TIME…

... is an award-winning modular exhibition about the world of fairytales that engages a broad audience. It has garnered significant attention, with impressive visitor numbers at both the Estonian National Museum and Vapriikki, Finland. It is highly appealing to children, but its content also delves into the deeper meanings of fairy tales, exploring the ‘journey of the hero’ and a psychoanalytical perspective, which makes it equally captivating for adults.

Fusing physical space with digital, the exhibition evokes a sense of navigating between the everyday and fantasy worlds, offering visitors an experience that is as educational as it is enjoyable.

The modularity of the exhibition allows the hosting museum to display items from their own collection in collaboration with our curators, further enhancing the overall experience.

Custom adapted for each country

The “Once Upon a Time” exhibition is designed with modularity and adaptability in mind. These aspects were carefully considered from the very beginning of its creation. Fairy tales have universal appeal, transcending national borders. However, each culture adds a unique flavour based on its folklore and traditions. Our exhibition’s flexible structure allows us to tailor and replace content to reflect these cultural nuances, ensuring that visitors from all backgrounds can enjoy moments of recognition and delight. The exhibition seamlessly fits into spaces of all sizes while maintaining its distinctive features.

Visitor reviews

“Instead of focusing on a specific fairy tale, the stories are taken as fragments, which are then discussed in various settings.”

“I can’t remember the last time someone told me so many stories in such a short time.”

“A wonderful show! It was such a delight for both a two-year-old and an adult.”

THE MARKET OF MAGIC ITEMS

and how to obtain them?

KING’S TREASURY

with fascinating facts about seven famous fairy tales

ANIMAL STORIES

and whether they are indeed always about animals

HEROES AND HEROINES

introducing their roles in the stories

THE UNDERWORLD

where time stands still and the hero faces his demons

HEROES OF TODAY

and the meaning of “happily ever after”

STORYTELLING CORNER

with audio recordings of one hundred fairy tales

EPIC LAWS OF FAIRY TALES

unveiling the psychological layer of the stories

ONCE UPON A TIME...